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Bombardier (A): The Procurement Decision of Light Rail Cars ...
Spekman, Robert E.; Crowder, Lane
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Bombardier (A): The Procurement Decision of Light Rail Cars for the Los Angeles Metro Transit Authority
Spekman, Robert E.; Crowder, Lane Case M-0470 / Published August 28, 1996 / 19 pages.
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The purpose of the case is to help students understand the complex nature of a visible and expensive organizational buying process. The goal is to help students appreciate the nature of the selling task, the complex interplay of different decision-making-unit members, and both the political and economic factors that often permeate such purchasing decisions. The A case (see also the B case, UVA-M-0471) documents the procurement-decision process used by Los Angeles to purchase light-rail cars for its subway system. The A case traces the bidding process and ends with the final award.




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  • Overview

    The purpose of the case is to help students understand the complex nature of a visible and expensive organizational buying process. The goal is to help students appreciate the nature of the selling task, the complex interplay of different decision-making-unit members, and both the political and economic factors that often permeate such purchasing decisions. The A case (see also the B case, UVA-M-0471) documents the procurement-decision process used by Los Angeles to purchase light-rail cars for its subway system. The A case traces the bidding process and ends with the final award.

  • Learning Objectives