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Black & Decker International: Globalization of the Architectural Hardware Line
Gale, Christopher Case M-0375 / Published April 2, 1991 / 14 pages.
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Product Overview

The vice president of International Market Development is deliberating what organizational changes are necessary to turn a set of local operations into "global players." Black & Decker has been very successful in globalizing its core businesses, but the acquisition of Emhart Corporation and its eight brands scattered around the world presents a new set of product and organizational challenges. The case presents a brief recap of Black & Decker's global strategy; the question is how to make it work for Emhart.




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  • Overview

    The vice president of International Market Development is deliberating what organizational changes are necessary to turn a set of local operations into "global players." Black & Decker has been very successful in globalizing its core businesses, but the acquisition of Emhart Corporation and its eight brands scattered around the world presents a new set of product and organizational challenges. The case presents a brief recap of Black & Decker's global strategy; the question is how to make it work for Emhart.

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