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Best Buy: Investing in Language Learning
Eades, Kenneth M.; Dickey, Keith; Ledesma, Jordhy;
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Best Buy: Investing in Language Learning
Eades, Kenneth M.; Dickey, Keith; Ledesma, Jordhy; Frazier, Jennifer; Sider, Duane; Johnson, Melissa Case F-1669 / Published May 31, 2012 / 15 pages.
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Product Overview

After observing customer interactions in a Best Buy in Dallas, the regional HR manager considers training sales representatives in a second language. With the store's regional customer base anywhere from 13% to 30% Latino, she believes it may be a prudent option and immediately thinks of Rosetta Stone software as a cost-effective approach. Yet she still must translate her instincts into quantifiable, tangible return on investment, particularly under demanding economic conditions.




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  • Overview

    After observing customer interactions in a Best Buy in Dallas, the regional HR manager considers training sales representatives in a second language. With the store's regional customer base anywhere from 13% to 30% Latino, she believes it may be a prudent option and immediately thinks of Rosetta Stone software as a cost-effective approach. Yet she still must translate her instincts into quantifiable, tangible return on investment, particularly under demanding economic conditions.

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