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- Decision Analysis
- Case Method
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- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
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- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
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AT & T/GeoPartners Research: Creating the Future in Business...
Liedtka, Jeanne M.;
Rosenblum, John W.
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Videos List
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Overview
This case is a video with accompanying written materials. It focuses on the development of the new AT & T Business Communications Services Group strategy for competing in the turbulent telecommunications industry. A teaching note (BP-0369TN) describes the analysis behind AT & T's strategy of working with outside partners to deliver multimedia products and services. The case and related materials can be used as part of the Strategic Thinking Teaching Module.
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Learning Objectives