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- Giving Voice To Values
- Decision Analysis
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- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
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- Operations Management
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- Quantitative Analysis
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- Giving Voice To Values
- Decision Analysis
- Case Method
- Economics
- Business
- Business-Government Relations
- Diversity Management and Leveraging Difference
- Entrepreneurship and Innovation
- Environment and Sustainability
- Ethics
- Finance
- Accounting & Control
- Global Economies and Markets
- Leadership and Organizational Behavior
- Management Communications
- Management Science
- Marketing
- Negotiations
- Nonprofit Organizations
- Operations Management
- Pedagogy and Higher Administration
- Personal Assessment and Career Strategy
- Quantitative Analysis
- Strategy
- Technology and Innovation Management
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About Us
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Apple Computer, Inc.
Davidson, William H.;
Colby, Edward E. Jr.
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Overview
This case deals with a product-development project within Apple Computer Company. The manager of the project must develop a strategy for the low-priced home segment of the personal-computer market. The case offers an opportunity to analyze Apple's corporate strategy and to assess the evaluation of the PC industry.
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Learning Objectives