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Active Distributors, Inc.
Parry, Mark E.
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Active Distributors, Inc.
Parry, Mark E. Case M-0365 / Published April 2, 1991 / 19 pages.
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Product Overview

Richard Kramer, president of Active Distributors, Inc., must decide whether to accept a line of bicycle helmets. His decision depends on forecasts of consumer demand and the product/customer fit, as well as the attractiveness of the helmets to retailers.




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  • Overview

    Richard Kramer, president of Active Distributors, Inc., must decide whether to accept a line of bicycle helmets. His decision depends on forecasts of consumer demand and the product/customer fit, as well as the attractiveness of the helmets to retailers.

  • Learning Objectives