You have no items in your shopping cart.

simulation page

A Tough Sell in Sales Management (B)
Grenblad, Daniel; Yemen, Gerry
Share This Product
A Tough Sell in Sales Management (B)
Grenblad, Daniel; Yemen, Gerry Case M-0740 / Published April 7, 2006 / 3 pages.
Format Price Quantity Select
This product is sold out

Product Overview

As a manager of a global subsidiary, how skilled should you be in predicting a customer's behavior? Larry Swartz, country manager at Genua in Sweden AB, an IT services company, and one of his sales people were awaiting a promised fax about a sweet deal he




Select Format
Choose your delivery format to add this product to your cart or save it to your library. Please allow 10 minutes after purchasing for delivery of your electronic materials.
  • Videos List

  • Overview

    As a manager of a global subsidiary, how skilled should you be in predicting a customer's behavior? Larry Swartz, country manager at Genua in Sweden AB, an IT services company, and one of his sales people were awaiting a promised fax about a sweet deal he

  • Learning Objectives