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A Note on the Video "Creating New Products"
Ramdas, Kamalini
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A Note on the Video "Creating New Products"
Ramdas, Kamalini Technical Note OM-1020 / Published August 5, 2002 / 4 pages.
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Product Overview

This note accompanies the video "Creating New Products," which walks the viewer through the student team project component of an MBA elective that focuses on the process of developing a new product or service, from idea to working prototype. For the team project, each student team identifies an unmet market, develops a working prototype of a new product to fulfill that need, and showcases the product and the process used in a design fair at the end of the class.




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  • Videos List

  • Overview

    This note accompanies the video "Creating New Products," which walks the viewer through the student team project component of an MBA elective that focuses on the process of developing a new product or service, from idea to working prototype. For the team project, each student team identifies an unmet market, develops a working prototype of a new product to fulfill that need, and showcases the product and the process used in a design fair at the end of the class.

  • Learning Objectives